My work
A lot of content problems aren't writing problems. They're structure problems with words on top. So I don't stop at the recommendation: I build the system and make sure it lasts. Here's where that paid off.
Selected work
Shopify
One-page checkout
4× faster checkoutI led content for Shopify's one-page checkout, lifting conversion across mobile and desktop at global scale.
Read case study →QuestradeQuestMobile account balances
Order rejections −33%I redesigned account balances for 200,000+ new investors, with fewer support calls and a higher NPS.
Read case study →QuestradeScaling content design
Content team scaled 4 → 10I scaled content design as Questrade grew: defining its role and guidelines, and aligning a 10-person team to run them.
Read case study →Where I've worked
Staff Content DesignerIntuit
Aug 2025 – PresentStaff Content DesignerMicrosoft
Jan 2025 – Jul 2025Principal Content DesignerQuestrade
Jul 2023 – Jul 2024Senior Content DesignerShopify
Dec 2021 – May 2023Principal UX WriterQuestrade
Mar 2017 – Dec 2021Want to work together?
I'm open to staff and principal content design roles. If you're building something complex, let's talk.
Get in touch