Hi, I'm Kyle Maskewich, a Staff Content Designer in Toronto, currently at Intuit.

I build the content systems that keep complex products clear

Nine years turning content into systems: information architecture, content models, design systems, and the AI to scale them.

Companies I've worked for

Selected work

I led content strategy for Shopify's one-page checkout, the world's highest-converting checkout, lifting mobile conversion 91% and desktop 56%.

I turned account display into a content token system in a backend API, so one format scales across every Questrade product and platform.

I turned Microsoft CxD's scattered design-system guidance into one content system, built as a spec engineers could implement without guesswork.