Kyle Maskewich·Staff Content Designer
I make complex products easier to understand.
Nine years across Intuit, Shopify, Microsoft, and Questrade. I'm drawn to the systems behind a product, its information architecture, strategy, design systems, and how AI can scale them, and I build them with the whole team.
Selected work
Shopify
One-page checkout
I led content for Shopify's one-page checkout: 4x faster checkout and a real lift in conversion across mobile and desktop, at global scale.
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Questrade
QuestMobile account balances
I redesigned account balances for 200,000+ new investors. Order rejections fell 33%, support calls 32%, and NPS rose 25%.
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Questrade
Allspark Design System: content
I built Questrade's first content design system: shared writing guidelines, a terminology glossary, and component standards.
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