Kyle Maskewich · Staff Content Designer

I make complex products easier to understand

Nine years building the systems behind complex products: information architecture, content strategy, and the design systems and AI that scale them. I build them with the whole team.

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Work that lasted past launch

Shopify

One-page checkout

4× faster checkout

I led content for Shopify's one-page checkout, lifting conversion across mobile and desktop at global scale.

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Questrade

QuestMobile account balances

Order rejections −33%

I redesigned account balances for 200,000+ new investors, with fewer support calls and a higher NPS.

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Questrade

Scaling content design

Content team scaled 4 → 10

I scaled content design as Questrade grew: defining its role and guidelines, and aligning a 10-person team to run them.

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