Kyle Maskewich · Staff Content Designer

I turn content into systems that keep complex products clear as they scale

Information architecture, content models, design systems, and the AI that scales them.

Worked with

Systems I've shipped

I led content strategy for Shopify's one-page checkout, the world's highest-converting checkout, lifting mobile conversion +91% and desktop 56%.

I turned account display into a content token system in a backend API, so one format scales across every Questrade product and platform.

I turned Microsoft CxD's scattered design-system guidance into one content system, built as a spec engineers could implement without guesswork.