Hi, I'm Kyle

I'm a content designer in Toronto, nine years in. What pulls me in isn't the words on the screen so much as the structure underneath: the information architecture, the content model, the system that decides what reads clearly and what doesn't. I like untangling that with the whole team, and building it to hold up long after I've moved on.

What I'm known for

I lead with curiosity

I ask a lot of questions and dig into the why. That's where the clearest content decisions usually come from.

I think in systems

I look for the pattern under a one-off request and make it reusable, so the clearest choice becomes the default.

I work across the room

I get engineers, product, compliance, and design onto the same page, and the same words. The best systems come from the whole team.

I lead by trying new things

Title or not, I take ownership: setting direction, mentoring designers, and pushing new approaches, including AI, when the familiar ones fall short.

Skills

Information ArchitectureContent StrategyDesign SystemsAPI & Token ContentCMS ModelingAI-Assisted ContentUX ResearchBilingual (EN/FR)

What collaborators say

"Kyle's candid and inquisitive nature makes him an invaluable collaborator. He takes full ownership of projects, diving deep into the background research and asking the critical questions others might miss."

RachelSr. UX Researcher, Questrade

"Kyle was instrumental in building and launching Shopify's one-page checkout. His strategic insights and ability to simplify complex problem spaces allowed us to tackle challenges efficiently."

NadyaUX Manager, Shopify

"Kyle's mentorship has been transformative for me, helping deepen my understanding of content strategy and design systems. His ability to break down complex concepts makes learning seamless."

AmyContent Designer, Questrade

"Kyle has an amazing ability to identify where content design can make the biggest impact. His systemic solutions empowered our design teams to deliver high-quality work while meeting deadlines."

DanUX Manager, Questrade

"Kyle consistently showcased his expertise in developing effective strategies that align with business goals. His structured approach to information architecture made our content well-organized and highly accessible."

MarinaManaging Director, Questrade

"Kyle is a great mentor and leader who brings fresh ideas and challenges conventional thinking. His proactive approach has been instrumental in fostering a culture of innovation."

ValentinaUX Team Lead, Questrade

Want to work together?

I'm open to staff and principal content design roles. If you're building something complex, let's talk.

Get in touch